Dr. Hakeem Ali-Bocas Alexander is introducing a chance-based incentive system to help businesses track customers coming through his Monarch City Buzz marketing platform.
Key Points
1. Tracking Mechanism
· Customers will mention specific phrases when visiting:
· “Hakeem sent me”
· “Monarch City Buzz” (MCB)
· “Monarch City Buzz sent me”
· Any combination of these
· Purpose: Simple tracking method to gauge marketing effectiveness
· Businesses can see if Hakeem’s promotions are driving traffic
2. Flexible Discount Structure
· Discounts are business-determined (1% to 35% or more)
· No pre-agreement needed on specific amounts
· Business owners choose what they’re comfortable offering
· Can include:
· Percentage discounts
· Free samples/items (e.g., pastries, baked goods)
· Excess inventory (e.g., older thumb drives, marked-down items)
· “Either/or” options for customer choice
3. Marketing Channels Being Used
· Monarch City Buzz (B2C platform):
· Website with blogs
· Instagram (primary focus)
· TikTok (secondary)
· Podcast (distributed to multiple platforms):
· YouTube
· Amazon Audible
· Apple Podcasts
· iHeartRadio
· Spotify
· Facebook
· X (Twitter)
· HakeemAlexander.com
· HakeemNews
· OnePersonEnterprise.com
· UniqueEquilibrium.com
4. Promotional Approach
· Grassroots marketing:
· Meeting people 1-on-1 in person
· Locations mentioned:
· Badass Coffee of Hawaii (Virginia Beach)
· Trader Joe’s (Virginia Beach)
· Whole Foods (Virginia Beach)
· Green Parrot
· Cafe Stella
· Various parks and training partner locations
· Harris Teeter and Kroger locations
· Native advertising (third-party promotion)
· No access needed to business social media/websites
· All promotion through Hakeem’s channels
5. Generative Engine Optimization (GEO)
· New concept in digital marketing
· Optimizing for voice search AI:
· Google Gemini
· ChatGPT
· Claude
· Goal: Businesses appear in category searches, not just name searches
· Example: “best haircut in Virginia Beach” or “great coffee in Ghent”
· Success demonstrated: Businesses already being indexed by AI systems
6. Two-Tier System
· Tier 1 (Current): Random discount offered at business discretion
· Tier 2 (Coming soon): Random die roll (physical or digital via random.org)
Action Items for Businesses
1. Be prepared to offer some incentive when customers mention Hakeem/MCB
2. Track how many customers come through this channel
3. Wait for Hakeem to reach out before promotions go live (he won’t post without agreement)
4. Test your own visibility by searching for your business category
Timeline
· Launched office July 1
· Recording in early August
· Website/podcast recently launched but already being indexed by AI
· Next step: Hakeem will reach out to businesses individually for handshake agreements
Quote Summary
“Is it worth it for me to continue? It’s just a way for you to know: are any customers coming to me from Hakeem, from Monarch City Buzz?”
Submitted by Hakeem Ali-Bocas Alexander
About the Author
Companion PodCast available – https://www.spreaker.com/episode/chance-discounts-track-your-marketing-roi-and-boost-ai-discovery–73696304 “Chance Discounts Track Your Marketing ROI and Boost AI Discovery”